ABOUT
After 20 years of innovation in the internet, cheap sensor and connectivity technologies are "wiring-up" the physical world we live in. Ubiquitous Mobile Computing capacity gives a portable window to both worlds sparking a new wave of innovation. Mobile and wireless technologies have ignited a data explosion that form the basis for new data services and new business models, challenges the status quo in many industry verticals.
The Mobile Project offers Consultancy Services to assist clients with:
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Portfolio and Business Model Innovation
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Design and Implementation of Innovation Governance Frameworks
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Change Management
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GotoMarket Strategy and Implementation
The segments we focus on:
DIGITAL DISRUPTION IN RETAIL
Cracking the Digital Shopper Genome
Using Mobile Technologies in retail has a great potential for improving the user experience towards an personalised shopping event. Many reailers have an Omnichannel Strategy in place, but fail to deliver a compelling user experience. Starting with the believe that Digital should be seen as an envelope that wraps around the complete shopping experience, Digital Transformation in Retail initiates a change process involving (mobile) technology integration that affects supply chain as well as decision making processes within the enterprise.
SMART CITY AND TRANSPORTATION
Improving the Quality of Life and Customer Experience
On a daily basis, 180k people move into cities and creating an ever growing demand for infrastructure and services. In order to maintain and improve the quality of life in large urban areas, the use of mobile technologies allows "doing more with less" by streamlining processes related to traffic management, transport and public administration processes. City Managers as well as Public Transport Providers face this challenge of sustainable growth and Mobile Technologies and Services are a part of the puzzle to improve the quality of life in cities.
MOBILE MONEY
Tackling the Last Barrier
Money is mostly a digital good - the majority of the money we own is virtual and never touches our hands when making a transaction. However, in many environements, cash is king and consumers are reluctant to use their mobile phones for making payments. Recent developments, not the least of which Apple Pay being rolled out in Retail Chains takes us one step further towards the convergence of online and physical billing relationship. Crossing this "last frontier" opens up a new world of virtual currencies and retail shopping experience with the mobile phone being at the center of change.
DIGITAL LIFECYCLE ASSET MANAGEMENT
Increasing Transparency and Improving Performance
the construction industry has been famously slow in adopting digital tools for managing the lifecyle of assets. Multi-Billion dollar projects are still managed using spreadsheets. Driven by a need for better cost, risk, compliance and operational perfomance management, the construction industry will go through a transformation in the coming years allowing new ecosystems and roles to emerge along the lifecyle of assets.
Mobile / e-HEALTH
Geate Potential / Great Challenge
Leveraging the data generated by affordable Sensor Technologies (e.g. Wearables), Big Data Cloud Computing offers the promise to start doing early stage analysis and disease prevention as well as delivering personalised medical care. Often, the smartphone will play a central role in this ecosystem. Collecting large sets of data also poses a challenge: concerns about data privacy and protection need to be addressed and clear security concepts need to be developed to limit access to this intimate personal data.
DIGITAL Innovation
Lowering Digital Barriers in a Connected World
Lowering Digital Barriers opens up chances for new partnerships and alliances - by exposing API's along the value chain and building a partner ecosyystem around these API's, new business models with potentially disruptive character can emerge. By beiing an innovation leader in building these new ecosystems, an enterprise in the pole position to exploit the opportunities related to these new Digital Ecosystems.
